MSQ Index is a unique marketing benchmark tool, or marketing scorecard, that eliminates random acts of marketing.
What's Your Marketing Strategy Quotient? Discover It with the MSQ Marketing Scorecard
Most businesses don’t have a marketing problem, they have a clarity problem. Without a clear strategy, even great marketing efforts can miss the mark. MSQ Index is a unique marketing benchmark tool, or marketing scorecard, that helps you see exactly where your marketing stands and what’s holding it back. In just 10 minutes, you’ll uncover the gaps, strengths, and priorities that can make the biggest difference to your results.
Stop guessing what’s wrong with your marketing. Get the clarity and direction you need with a marketing benchmark to turn your efforts into real growth.
Your marketing deserves more than guesswork.
Use the MSQ Index, a proven business growth tool, to pinpoint gaps, strengthen weak areas, and focus on what really drives revenue. Take the 10-minute assessment today or get in touch with us via our online form or emailing hello@msqindex.com.
Why Your Marketing Isn't Working
The MSQ Index, a reliable marketing scorecard, reveals the hidden gaps that are costing you customers and revenue.
Unclear Position
Without a clear market position, your messaging confuses prospects and you blend in with competitors. MSQ identifies if your position is strong enough to drive decisions through precise marketing diagnostics that highlight where your strategy needs sharpening.
Marketing-Sales Disconnect
When marketing and sales aren't aligned, leads don't convert. MSQ reveals the communication gaps that are killing your conversion rates. As part of a proven marketing maturity model, it helps you understand how well your teams collaborate across each stage of the customer journey.
Broken Buyer's Journey
Without a clear market position, your messaging confuses prospects and you blend in with competitors. MSQ identifies if your position is strong enough to drive decisions. Using insights from the marketing maturity model, you’ll see exactly where your buyer’s journey breaks down and how to strengthen it.
Tactical Chaos
Constantly chasing new marketing trends without strategy? MSQ helps you stop the endless tactical churn and build a coherent marketing system. This powerful marketing benchmark helps you identify where your efforts lack alignment and focus.
Misaligned Resources
You're probably investing in the wrong channels and tactics. MSQ shows you exactly where to focus your marketing budget for maximum ROI. These marketing diagnostics uncover which resources are underperforming and where to reinvest for better results.
Wasted Marketing Spend
Every dollar spent on ineffective marketing is a dollar that could drive real growth. The MSQ marketing benchmark identifies where you're bleeding money and shows how to reallocate resources for measurable results.
Regular Price: $49.95
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The MSQ Framework — Your Strategic Marketing Scorecard
45 strategic questions across 9 critical marketing pillars.
1. Position – How clearly you define your place in the market and stand out from competitors.
2. Capability – Whether your team, tools, and systems can effectively deliver your marketing strategy.
3. Channel – How well you’re using the right marketing channels to reach and engage your audience.
4. Buyer’s Journey – The strength and clarity of your customer’s path from awareness to purchase.
5. Communication – How consistently and effectively your message connects with your target market.
6. Starting Conversations – Your ability to attract attention, generate leads, and begin meaningful engagements.
7. Product/Services – How well your offerings meet market needs and support your brand positioning.
8. Client Management – The effectiveness of your processes for nurturing and retaining clients.
9. Client Service – The quality of your customer experience and how it drives loyalty and referrals, a key element measured in the MSQ marketing benchmark.
The Cost of Waiting
Every Month You Wait Costs You:
✗ Wasted marketing budget on ineffective tactics
✗ Lost customers to competitors with clearer messaging
✗ Missed revenue from misaligned marketing and sales
✗ Team frustration from lack of strategic direction
✗ Opportunity cost of not optimizing your best channels
of businesses admit their marketing and sales aren't aligned
68%
of marketing budgets are wasted on ineffective tactics
47%
Above are actual statistics based on the results of 5000+ businesses taking the MSQ Index and receiving their marketing diagnostics.
Join hundreds of businesses who've used their MSQ Scorecard to transform their marketing effectiveness
What You'll Get Instantly with the Marketing Strategy Scorecard
Your overall MSQ Score (0-100)
Detailed breakdown across all 9 pillars
Your top 3 priority areas for improvement
Specific action steps to improve your score
Take the Guesswork Out of Marketing
Stop pouring money into tactics that don’t work and start making strategic decisions with confidence. The MSQ Index is a trusted business growth tool that delivers precise diagnostics of your marketing strategy, highlights your biggest opportunities for improvement, and provides a clear roadmap for action. Gain the insights you need to align teams, optimise spend and convert your marketing efforts into real business results. Contact us today via our online form or emailing hello@msqindex.com