Your business has untapped potential. MSQ Index reveals it. MSQ Fundamentals unlocks it.

MSQ is a roadmap to business growth.

Today, more than ever, prospects are elusive, customers and clients are restless, and profit is tight. How do you pull ahead? Start with MSQ Index and level up with MSQ Fundamentals.

MSQ is a proven growth accelerator designed to help businesses:

  • Gain business clarity and spotlight your achievements and areas for growth.

  • Drive revenue through strategic marketing and deeper client relationships.

Our framework and tools are designed to make customer and client retention, plus growth and success easy. The MSQ online toolkit guides you through a structured questionnaire, instantly scores your marketing strategy, and turns the results into clear action plans and reports - moving your business marketing from guesswork to data-driven next steps.

  • MSQ Index™ is our proven 45-question diagnostic that instantly reveals business priorities and marketing gaps.

    • Spot misalignment fast

    • Benchmark performance

    • Identify growth opportunities

    • Connect your marketing directly to business results instead of treating it as separate tactical activities.

    • Identify exactly what's missing from your current marketing strategy in just 10 minutes.

    • Spotlight your wins and gaps so you know what's working and what needs attention.

    • Eliminate random acts of marketing by understanding which efforts actually move the needle.

    • Find your strategic starting point rather than navigating your growth blindly.

  • Transform Tactics Into Strategic Growth

    • Shift from ad-hoc reactions to planned growth with a flexible, self-paced learning approach.

    • Make every marketing dollar count by learning how much investment your business plan actually requires.

    • Bridge the gap between marketing and business strategy so your efforts drive real outcomes.

    • Build systematic improvement using your MSQ Index results as your roadmap.

    • Gain the strategic thinking skills that separate successful businesses from those stuck in tactical loops.

  • Get access to anonymised benchmarks and insights.

    • Sector-specific comparisons

    • Trend data to fuel recommendations

    • Commercial context for every decision

  • Connect with a global community of strategy-led businesses.

    • Peer feedback

    • Data sharing

    • Collaboration and referrals

Marketing strategy not tactical guesswork.

MSQ gives business everything they need to unlock the power of strategic conversations within your business, locking in long-term revenue.

Turn Strategy into Revenue

Marketing is seen by many businesses as tactical. It is seen as digital, social media, advertising and the like. This in fact is not the case. Through the MSQ process, you will learn

  • How to connect marketing strategy to business strategy.

  • How to identify the gaps in your current marketing performance.

  • How to eliminate random acts of marketing.

  • How to make your marketing investment count.

We see many businesses running into tactics without doing the strategic thinking that sits behind any marketing plan.

MSQ connects your business marketing investment to real outcomes; it informs the level of marketing required to deliver your business plan.

For Business Who Are Ready to Grow